Beginner’s Guide to Starting a Business on Amazon

Amazon is the world’s largest online marketplace where millions of customers shop every single day. In today’s digital age, starting your own Amazon business is a golden opportunity. If you want to build a successful online business from home, selling on Amazon can be the perfect choice.

This blog will guide you step by step on how beginners can start their Amazon journey.

Step 1: Create Your Amazon Seller Account

The first step is to create an account on Amazon Seller Central. You will find two account options:

  • Individual Seller Account – Free to sign up, but you pay a fee per sale. Best for those selling only a few items.
  • Professional Seller Account – Comes with a monthly subscription fee, but you can sell unlimited products and access more features.

👉 Tip: If you’re serious about growing your business, start with the Professional plan.

Step 2: Do Proper Product Research

Choosing the right product is the foundation of a successful Amazon business. Keep these points in mind when researching:

  • High customer demand
  • Low competition
  • Easy to ship (lightweight and small size)
  • Good profit margin (at least 30%)

You can use tools like Jungle Scout, Helium 10, or AMZScout to analyze product demand and competition.

Step 3: Find Reliable Suppliers

Once you know which product to sell, the next step is finding a supplier.

  • Use platforms like Alibaba, AliExpress, or local wholesale suppliers
  • Always request samples to check quality
  • Negotiate pricing and terms carefully
  • Choose a supplier with good reviews and reliability

Step 4: Create a High-Quality Product Listing

Your product listing is your online shop window. A professional listing will help attract more customers. Make sure to:

  • Upload high-resolution product photos from different angles
  • Write a clear, detailed, and attractive description
  • Use keywords so your product shows up in Amazon searches
  • Highlight benefits and features in bullet points

Step 5: Choose Fulfillment Method

Amazon gives you two main fulfillment options:

  1. FBA (Fulfillment by Amazon):
    • Amazon stores your products in its warehouses
    • Handles packing, shipping, and customer returns
    • Best for beginners who want less hassle
  2. FBM (Fulfillment by Merchant):
    • You store and ship products yourself
    • Gives more control but also more work

👉 For beginners, FBA is usually the smarter choice.

Step 6: Promote and Market Your Products

Just listing your product is not enough. To stand out from competitors, you need marketing:

  • Run Amazon Sponsored Ads to boost visibility
  • Ask customers for positive reviews
  • Use social media (Instagram, TikTok, Facebook) for extra promotion
  • Create your brand identity with custom packaging and logo

Step 7: Grow and Scale Your Business

Once you start getting sales, don’t stop there. Keep growing by:

  • Adding more products
  • Improving based on customer feedback
  • Analyzing sales data to see which items perform best
  • Building a strong Amazon brand over time

Final Thoughts

Starting a business on Amazon may seem overwhelming at first, but if you follow these steps, you can build a profitable and sustainable business. Start small with one or two products, stay consistent, and slowly scale your brand.

⚡ Pro Tip: Success on Amazon takes patience and persistence. Focus on learning, improving, and giving customers the best experience.